Privacy policy

Privacy Policy
Last Updated: March 15, 2025

This Privacy Policy describes how Alayna's Meow Merch (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.meowmerch.org (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

Legal Basis for Processing (GDPR Compliance)

Under the General Data Protection Regulation (GDPR), we rely on the following legal bases to process your personal data:

  • Consent: When you provide explicit consent for marketing communications, SMS opt-ins, or tracking technologies.

  • Contractual Necessity: When processing your data is necessary for fulfilling orders and providing services.

  • Legitimate Interests: When we use your data for analytics, fraud prevention, and service improvements.

  • Legal Obligations: When required to comply with applicable laws and regulations.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details including your name, address, phone number, and email.

  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information including your username, password, security questions and other information used for account security purposes.

  • Customer support information including the information you choose to include in communications with us.

  • Marketing and SMS Opt-in Data: When you opt-in to receive marketing communications, we collect your explicit consent, and you can withdraw consent at any time.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

SMS Abandoned Cart Tracking

Alayna's Meow Merch uses Klaviyo to track items added to your shopping cart, including when a cart has been abandoned. This information is collected via cookies and other tracking technologies on our Site. If you abandon your cart, Klaviyo will send reminder SMS messages to notify you of the items left behind. Users must explicitly opt-in to receive SMS marketing messages. You can withdraw your SMS consent by replying STOP at any time.

Third-Party Data Sharing

We may share certain information with third-party vendors, such as Google Analytics, Shopify, and Meta Ads, for the purpose of analyzing site traffic and serving targeted advertisements. However, personal data related to SMS opt-ins, such as phone numbers and consent, is excluded from such sharing. We do not sell or share SMS opt-in data with third parties.

For further details, you can review:

Location-Based Services

Alayna's Meow Merch partners with third-party logistics and fulfillment providers to process and ship customer orders. These providers may collect and process location data, such as shipping addresses, to fulfill your orders and provide SMS tracking updates. The SMS notifications for shipping and delivery updates are managed through our third-party logistics and order tracking service providers. We do not store or directly process this data ourselves beyond what is necessary for order placement. Location data is retained only for the duration necessary to complete deliveries.

Cookies and Tracking Technologies

We use cookies and tracking technologies to improve your experience. A cookie consent banner is displayed when you visit our site, allowing you to manage preferences.

For more details on cookie usage, visit: Shopify Cookie Policy

User Rights and Appeals

Depending on where you live, you may have rights regarding your personal information, including:

  • Right to Access / Know

  • Right to Delete

  • Right to Correct

  • Right to Restrict Processing

  • Right to Withdraw Consent

  • Right to Data Portability

  • Right to Appeal: If we deny your request, you have the right to appeal the decision.

To exercise these rights, please contact alayna@meowmerch.org.

Security and Retention

We implement encryption, access control measures, and secure processing practices to protect your data. We retain user data for up to 5 years, unless required by law to keep it longer.

California Consumer Rights (CCPA & CPRA)

If you are a California resident, you have the right to:

  • Request what personal information we collect and how it's used.

  • Request deletion of your personal information.

  • Opt-out of the "sale" or "sharing" of your personal information.

To exercise your rights, visit: Do Not Sell or Share My Personal Information

International Data Transfers

We comply with GDPR, CCPA, and Canadian privacy laws when transferring data internationally. Transfers to non-EEA countries rely on Standard Contractual Clauses (SCCs).

Children’s Data

We do not knowingly collect data from children under 13. If you believe a child has provided us with personal data, contact us to request its deletion.

Contact Information

Alayna's Meow Merch
1665 Hillwood Ct S, Salem, OR, 97302, US
Email: alayna@meowmerch.org